Sony proves that optical storage media is still far from retirement. Although Blu-ray is difficult to penetrate markets dominated by the DVD format, according to the Examiner reports, Sony is now working on next-generation optical media. In collaboration with researchers from Tohoku University, Japan, Sony has developed a blue violet laser ultra fast semiconductor which allows for 1 terabyte of data, equivalent to 1000 Gigabyte stored on optical media piece. As an illustration, a single chip data disc is able to accommodate as many as 106 pieces of dual layer DVD. Optical technology that uses blue violet laser can generate new types of pulses or shots within a matter of pico seconds or equal to one per one trillion seconds. In addition, laser semiconductor and optical amplifiers semiconductor also allow new power up to 100 watts output. A hundred times more compared with conventional semiconductor laser shots. For information, April and Blu-ray Disc Association announced improvements in technology formats including Blu-ray disc capable of storing up to 128GB. However, less than a month later, researchers from the University of Tokyo claim to have found a new cheap and easy material to manufacture which is capable for storing up to 25TB in a piece of the disc.

After Panasonic and Olympus cameras launched their Micro Four Third camera and so did Sony launched its camera NEX series, now Canon also did not want to lose that they will launch a similar camera in the near future. Although it is not sure whether this camera will have the same technology or not with a competitor (mirrorless) but Canon promises a small compact camera with a similar or almost the same quality with a DSLR. Agree with Canon statement, we as consumers do not care that it wears glasses or not, importantly we want to have a small compact camera with equivalent quality and equivalent price with DSLR digital cameras made in China.

TransferJet technology from Sony that we have discussed is likely to be trend in the near future. USB IO Data TransferJet (USB2-TJC) is one tool that will support the TransferJet technology and can be used for computer based Windows / Mac via USB connection. As a reminder, TransferJet technology allows us to transfer data from one gadget to another gadget up to 560 Mbps speeds without having to set everything. TransferJet is also safe because for the exchange of data between the gadgets can only be done if the distance between gadgets no more than 3 cm. Finally, there are at least Sony Memory Stick technology with TransferJet technology that we can use with this one tool to facilitate the transfer data from the memory card into the computer.

The success of Nintendo Wii with its “magical stick” to give real game experience has been considered by their competitors. After Microsoft introduces Kinect as moving control system based on body move and voice command in the Xbox 360, now Sony also introduces “magical stick” for PlayStation 3 in the United States greatest game exhibition, E3. By the Move, PS3 gamer do not need joystick with conventional buttons to play games. “Magical Stick” is a controller in associated with hand move whether it is punching, swinging, or other natural moves. Gamers will be brought into the game as if they are the actor of the game. Move will be available in Europe first on 15 September 2010, then United States, Japan, and the other countries. Move is bundling with PlayStation Eye which recognizes the move of controller with the price US$99,99. The products is also sold partly with the price US$49,99 each. Sony also introduces pistol as additional controller to play shooting game with the price US$29,99. Sony imagines that the devices can play in any genre of games next days, from the simple games until the complex ones. There is 15 up to 20 games which can be played by Move technology now, and 40 titles in the end of this year. Sony also gives more new experience in gaming enriched by 3D technology. For this time, there is 20 games supports 3D technology to play in PlayStation 3.